List Building & Email Marketing

for Beginners

You'll often hear, "the money is in the list"...

List building and email marketing are two of the most tried and tested, long-lasting methods to making money online.

The simple reason being that no matter what happens on the internet, or in Google’s algorhythm or to this affilate program or that, you will always have access to your email subscribers. You can take them with you, and if you do this right, you truly can have a list of pre-qualified, interested buyers who make you a lot of money over the long haul.

So when they say “the money is in the list”, they are right. Many will say that a 1000 subscriber list can earn you $1000 a month. Its a fact that people have seen these kinds of numbers even now in 2014. I’m going to cover as many aspects of email marketing as I can as its truly a powerful and vast subject area.

The fundamentals of successful and profitable list building

To build a list, you need to collect email addresses. While people do not like to give out their email easily or be spammed, many will be happy to give out the email address if they can get something of value in return.

The idea of list building is to bring traffic to your website, in the form of a squeeze page, and ask your visitor to subscribe to your list in exchange for something. Typically, you would give away an ebook, a pdf, a video or something similar. So many people are hungry for good high-value information. If you can provide something unique and valuable to a reader, you can certainly obtain some email addresses.

To see success however, you will want to make sure your offer is in line with your follow up email marketing plan. You are looking to find pre-qualified buyers using your offer as a magnet. It does you no good to give away a free ebook on a diet trend, and the market products like apparel or electronics.

Once you’ve obtained a reasonable amount of email you can begin campaigning to them and directing them to either your website or directly to a sales page. The idea is that if the list is built to a critical mass, even a 1-2% conversion is highly successful.

By putting in the effort to find good pre-qualified leads, you can see much higher conversion rates.

Try to keep as many of the right people on your list as possible, and keep as many of the wrong people off your list as well.

Quality vs. Quantity

Many successful list builders believe that the most important thing is to build a quality list, rather than a large list.

They don’t want to attract people just looking for freebies who won’t purchase something down the road. You must structure your opt-in offers to give you high-quality leads. Position your offer to be strongly related to your follow-up campaigns. The demographic has to be the same, the niche can vary.

While this can often have the effect of lowering your opt-in rates, it can mean more profits in the long run. It really depends how you plan to treat that list.

Ultimately this is about being specific in who you target.

On the other hand, there are successful email marketers who built their list with a priority in size. They wanted to build the biggest possible list. Even if your conversion rates are lower, you can make up the revenue through sheer volume.

There’s no right answer.

All you can do is try both methods and see what works best for you. Think about who will actually be purchasing the products you sell or promote. This is the only way to truly answer this question.

What is a Squeeze Page?

A squeeze page is a specific type of landing page. It is designed to capture opt-in email addresses from potential leads. The point is to “squeeze” an email from the visitor and use those emails to build an email list.

The name ‘squeeze page’ also indicates its intentional yet subtle forcefulness involved in obtaining that email.

One of the key characteristics of a squeeze page is its lack of exiting hyper-links. You only want to give the visitor two options: enter their email address or exit the page completely.

You want to be very clear about your offer as to not distract the user away from it.